
Upscaled - "If we don't add value, we don't charge"
About us...
With over 20 years experience running some of Australia's most successful and fast growing private & public companies, Upscaled is here to support you overcome the challenges of scaling and growing your business.
Whether that's in business planning, strategy, digital transformation, procurement, cost improvement programs, or finding the right capital event for your business, Upscaled can support your needs.
For too long have management consultants, business advisors, executive coaches, PE houses & VC firms cared more about their fees & equity rather than actually adding value to the future of a business.
If we don't add value, we don't charge, it's as simple as that.
Meet our founder

Founder & CEO
Jeff McLean
As an inspiring leader with an entrepreneurial spirit, Jeff progressed up to the C-suite as a commercially minded & tenacious executive, holding roles at some of the fastest growing ASX 200-listed companies including Eclipx, FlexiGroup and Credit Corp over a +15 year period.
In 2019, he successfully co-led a management buy-out of Grays.com (in partnership with private equity), and delivered substantial business growth, scale and drove a 400% increase in profitability.
Leveraging his 20+ years experience in both private & public companies, Jeff established Upscaled in 2022 to help other Australian businesses grow and scale profitably.
Leveraging a blend of people leadership, multinational P&L management, digital marketing and e-commerce skills, he’s one of Australia’s leading scale-up executives.
Specialties include:
► Growth Strategy
► Commercial & Operational Improvement
► Strategic Planning
► P&L Management
► Business Integration / M&A / Capital raisings
► Procurement & Off-shoring
► E-Commerce& Digital transformation